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Visual Identity Guidelines

Santa Clara University’s brand embodies creativity, ethical leadership, purpose, and innovation. To complement our revitalized visual identity and marketing platform, we’ve created guidelines to help campus communicators represent the Santa Clara brand consistently and confidently. These guidelines leverage our visual identity to communicate the University’s stature, impact, and mission to key audiences, while advancing our strategic priorities and institutional goals.

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Visual Identity Guidelines

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The visual identity guidelines set the standard for the university's creative communications, supporting a cohesive, recognizable brand presence across all channels.

  • Shield icon that represents logo category
    University Logos

    Review the correct usage of SCU’s official brand marks, including primary university logos, Tier 2 and Tier 3 unit lockups, the university seal, and the Athletics mark.

  • Color picker icon that represents color category
    Colors

    Use SCU's brand color palette to create visually consistent, brand-aligned content that reinforces recognition and clarity across all communications.

  • Text icon that represents typography category
    Typography

    Our approved typefaces and fonts play a critical role in establishing consistent brand recognition in visual materials and communications.

  • Videography (Coming Soon)

    Understand SCU’s standards and best practices for creating, editing, and sharing video content that reflects the university’s brand identity and values.

  • Camera icon that represents photography category
    Photography

    Learn about SCU’s photography policies, visual style, the process for requesting a photoshoot, and the university’s photo library.

  • Template icon that represents template category
    Templates

    Choose from SCU’s collection of branded templates in Canva, Google Slides, and Adobe Libraries designed to help streamline content creation and ensure consistency across SCU communications.

  • Pattern icon that represents pattern category
    Patterns

    Use our textured patterns as subtle visual accents to add depth and visual appeal to select communication materials.

  • Web Design (Coming Soon)

    A cohesive system of page layouts, content types, and reusable components that enable departments and partners to build brand-aligned websites. We ensure the university's web design system meets our accessibility standards, is mobile-responsive, and is aligned with usability best practices.